How can myspace make a comeback

The site is making its comeback as a social music sharing service. In the U. ComScore's report says between and , the site grew percent, to 40 million unique monthly visitors. Myspace was founded in by employees of eUniverse, an Internet marketing company. The original styling included a capital "S" in the middle: MySpace.

By , it overtook Google search and Yahoo Mail as America's most visited website, according to Hitwise, an online research firm. The social network reached its peak three years later with But shortly after, the site suffered a major decline in attracting and maintaining its users. According to Li, one reason was due to Facebook taking the throne, surpassing Myspace in U.

Facebook was able to quickly see its success because it learned from Myspace's mistakes. Li added that Myspace's old interface and design wasn't user-friendly. In hopes to revive the fallen social network kicked into relative obscurity by Facebook, it was announced in that singer and actor Justin Timberlake was to take a major role in the new direction of Myspace. The problem isn't necessarily with MySpace as much as it is with the nature of online social network users today, said Jon Gibs, vice president of media analytics for Nielsen Online, a research firm.

History proves this point, he said, adding that no site has been able to successfully recover from a substantial loss of popularity. The life cycle of social networks, which appears to be shortening, is perhaps less than two years now, Gibs added. And before that, it seemed like MySpace had maybe a two-and-a-half-year window," he said. MySpace may become a niche network that's focused on its users' interests in music and entertainment, he said.

The site also could follow the lead of Friendster and find popularity outside the U. Friendster, once the most popular online social network in the U.

The company moved its headquarters from San Francisco, California, to Sydney, Australia, as a symbol of the shift. MySpace also faces a demographics problem. Its users tend to be younger than Facebook's and therefore have potentially less value in the eyes of advertisers, said Matt Tatham, spokesman for Hitwise, a research company. Gibs, of Nielsen, said there always will be new online social networks to challenge the old guard. The newest player is Twitter, a micro-blogging site where users post character messages.

And soon, Gibs said, technology will evolve to the point where it leaves MySpace, Facebook or Twitter behind. All About MySpace Inc. Share this on:. Story Highlights Web sites get few if any second chances at success Experts say MySpace has fallen out of favor and will be hard-pressed to recover The site could follow Friendster's lead and go international Or it could focus on its roots in music.

Next Article in Technology ». Simple is better. Too many options can ruin a platform. What if MySpace had an age limit. What if we restricted the site from people over the age of thirty? What if users were removed from MySpace when they turned thirty?

What if they were kicked off when they got too old? A virtual Boomsday would guarantee to the users that MySpace would stay fresh and be relevant to young users. It would guarantee that their parents would not be on the platform. Teens on TikTok are more open, and create honest content because they know their parents are not on the platform. Nostalgia is a strong force. People love a familiar vibe. It makes them feel comfortable. Bringing back the MySpace name could be huge in convincing young adults to jump on the platform.

Yearning for the past, a comfortable time in someones life, can be a strong force to start a movement. Nostalgia can be a driving force to drive young people back to the Myspace platform.

How can they use this force to build the platform? How can you do the same to build your platform. Star Wars… Jurassic Park… Friends… are all being fueled by nostalgia. How can you tap into this to drive your campaign? Can MySpace be resurrected from the dead? Can you use these ideas to drive your own campaign. What can you do the revive your brand?