Who is generation c

In Brian Solis defined it as a unique group of "connected consumers" and brought it into light. In our study conducted by Censuswide, desk-based office workers were quizzed on their attitudes to web , technology and the workplace.

Gen C is always connected, computerised and clicking. Not surprisingly, Gen C will own an abundance of devices including tablets, laptops, smartphones and smart TVs. This desire to stay on top of the latest digital trends defines Generation C. Generation C is collaborative, community-orientated and appears to be good problem solvers.

Encouragingly for employers, the study also found a positive correlation between being a part of Generation C and being driven at work. Gen C appear to want to go the extra mile to help the organisation succeed.

Despite their positive effect on businesses, it appears Generation C is not being catered for in the workplace. Our predictions should not be seen as inevitable. Nevertheless, we believe this is the shape of things to come. The general outlines, and a great deal of the particulars, are clear.

As such, it is incumbent on the technology and communication industries to prepare to help lead us into this world, and to benefit from the technological, social, and cultural changes that will take place. All rights reserved. Please see www. The reality is that Gen C is everywhere. Plenty of Millennials belong to this group, but so do lots of Gen Xers and Yers, not to mention lots of Boomers. The digital transformation--and all the cultural changes that have accompanied this upswing in connectivity--has cut across traditional demographics.

These changes are absolutely not confined to a single cohort of craft-beer drinking twenty-somethings. We've tortured this Millennial concept enough. Top Stories. Top Videos. Getty Images.

I'll admit it. I'm guilty of using the M-word. But here's the thing. These traits aren't unique to Millennials and never have been. I've come to realize that, in many ways, the concept of Millennials is just too limiting. Let's give it a rest.

For marketing, for hiring, for connecting: Age is increasingly arbitrary. You can find people from every generation in Generation C. Above all else, Generation C trusts content shared within their own personal networks.

Shared content is the holy grail for reaching Generation C. If you are trying to attract their attention, you should be where they are — online.

Start by leveraging your employees who love the work you do. Allow them to share positive, relevant messages on their private social media accounts and your corporate ones. Make sure all your open positions are posted in online job boards, as well as your own website. Create value in the content you create — you want it to be something that people want to click on and share. Make sure it provides help and assistance instead of just asking for business.

Attracting and keeping Generation C is not only about having a carefully curated online message, but also about the technology your company uses. If you are rolling out a new training program, make sure to incorporate mobile and digital options.

Make sure that any online tools and technology you use actually work. Generation C understands that with technology they have more control than ever.

And with this control comes expectations. With their connected lifestyle, they are looking for personalised service, individual attention, instant gratification.